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But they agreed that browsing the web for one-night stands was the most eye-opening.
Mrs Currie, 70, said: ‘I think we were both somewhat startled.‘Most baby boomers keep the sagging flesh covered up – so sharing videos with it all wobbling around is probably not the best advert for being a cool chick in your 70s, in my opinion.’Maths expert Ball, 79, added: ‘We found it very disturbing.
The company was using a mix of technologies to measure TV effectiveness, but it couldn’t attribute and optimize TV spots to registrations.
According to Jeremy C., one of the site’s marketing directors, TV reaches our target audience and we know a good TV ad builds trust with our brand and drives response.
We’ve both got partners but, even if I didn’t, I think it would be companionship I was after rather than sex...